R.O.I. on paid advertisements

Full disclosure: It was December 2020, and I wrote this post. I programed it for March 12th, 2021, but of course it went live at once. So, if you saw it then, you are not crazy and I’m not lazy, it did go out and I had to reel it back in. Hope you enjoyContinue reading “R.O.I. on paid advertisements”

Brick and Mortar vs Online Bookstores

I’ll start with an anecdote. Back when the dinosaurs walked the Earth, 1964 or 1965, I saw Disney’s version of Jules Verne “20,000 League Under the Sea”, the 1954 film. I loved it. Of course, the next week when my friends and I played, they wanted to be either Ned Land or Captain Nemo. Me?Continue reading “Brick and Mortar vs Online Bookstores”